The mainstream adoption of cloud and semantic technologies will turn the internet into a ‘ubiquitous utility’, says Boris Motusic, Chief Evangelist of United Experts, in this interview for Brightfire.

- Boris, during your Internet World speech you proclaimed the arrival of the Web 3.0! What exactly is it?

- The key feature of Web 3.0, or better said – Internet 3.0, is its ubiquitousness. We will be creating and consuming information without being aware of doing so. We are moving away from classic machines which require a lot of input and interaction towards devices and, more importantly, infrastructures which would enable us to forget about the machine and focus on content, thus providing and obtaining relevant information or help with getting a job done.